Alex Berger is a full service music industry photographer and creative director based in Nashville, Tennessee, represented by Jandy Works.
A graduate of the American Academy of Dramatic Arts in New York City and an award-winning singer-songwriter*, Alex spent many years in front of the camera as an actor and then as a touring artist. These experiences greatly influenced his creative process as a photographer.
Alex is interested in working with artists to ensure their visual content is an extension of their style, personality and cohesive with their music.
Now more than ever, photography is fundamentally important to music artists. Not only due to the sheer volume of content they are expected to produce for social media, but more importantly, due to how music is discovered. We used to find music with our ears, hearing something new on the radio. Now we discover music with our eyes. We’ve all had the experience of looking through a new music playlist and listening to a song simply because the artwork was compelling. If the song then sounds like the image looks, the music’s impact is compounded.
Alex is always led by his client. His process is designed to encourage and collaborate on a vision that starts with the artist. And with each project, he wipes the slate clean and starts over.
Alex customizes each project’s team to match the artist’s personality and vision. He is proud to have a stellar team of hair & makeup artists, wardrobe stylists, set designers and videographers to call upon.
What is most important to Alex is that artists come away with images and artwork they feel as much ownership and pride over as their music.
Alex and his wife, Ayelet, live in Nashville, Tennessee with their two sons, Reuben & Doren, and their doggy, Chloe.
Alex is the Founder and Event Producer for 7x7.
*Best Story Song at the Independent Music Awards, judged by Tom Waits